I don't think 3D television gets huge adoption until the consumer experience is no different than HD television. Until you can sit down on your couch and just turn on your TV, and it's 3D without anything else happening, I don't think it'll be a massive adoption.
Whether Amazon is good at making and sustaining an entertainment business remains to be seen. But they certainly are 100% focused every day on optimizing the consumer experience and reducing friction. Kevin Reilly