I don't really read 'business books,' and I didn't think 'The Paradox of Choice' was a business book. I'm very surprised and gratified that the business world thought it was one.
I like to read first thing in the morning. I'm addicted to the Kindle. I read a lot of business books, because I feel like I should figure out how to be a real businessman before someone figures out that I'm not one. I really enjoy reading classics as well, which I try to work in once every two months. Matt Mullenweg