Develop resilience and be brave. There are days when it is very discouraging. You have to develop personal resilience to environmental things that come along. If you let every single environmental challenge knock you off your game, it's going to be very, very hard.
We always hear from newspapers that while people understand the environmental challenge, they are unwilling to stomach the solutions. The trouble is, we only ever hear about the solutions from the media, and for whatever reason, they are almost always caricatured beyond recognition. If there's no appetite for green, it's not surprising. Zac Goldsmith