My brother started in the music business, and I was an actor - we were both in the entertainment industry, but doing separate things. Then he went over to New Line and started their soundtrack department, that's how he got his foot in the door.
You can promote fights - of course, you have to - you can say 'I'll beat you' or whatever, but you cannot put family, religion, anything like that in the mix. You need to separate things. That is a line a lot of fighters cross. Rafael dos Anjos