Launching and seeding awareness of a new tagline is a major financial undertaking. You'd have to be very sure that you needed to do that.
Positive thinking is more than just a tagline. It changes the way we behave. And I firmly believe that when I am positive, it not only makes me better, but it also makes those around me better. Harvey Mackay
So many times I've done a CD, and then the week after I record it, I've got this new tagline that's killer. And it makes the whole bit better. It happens all the time. But that's just the process of comedy. Joe Rogan